Selected records. Problem, role, environment, outcome, evidence.
A signal wall of proof. Not a gallery.
Web systems consultancy · 2021–Present · Founder & Creative Lead
Problem Web design & digital communications consultancy
Role Web systems consultancy · 2021–Present · Founder & Creative Lead
Outcome Fifty-plus websites delivered solo, sales through support, no team behind the curtain.
Independent media · 2020 – Present
Problem A self-funded, ad-free publishing platform built on governance before growth - five-plus years running on process, not on one editor's personal bandwidth.
Role Founder & Managing Editor
Outcome A self-funded, ad-free publishing platform built on governance before growth - five-plus years running on process, not on one editor's personal bandwidth.
Evidence 300+ articles, ~1,200 monthly organic readers, 150+ contributors, zero ad spend
Public sector comms · 2018 – 2021
Problem Led digital communications strategy across 20+ campaigns for provincial government initiatives in Peshawar, supervising a small team and delivering PR/digital training to 12 government trainees.
Role Digital Communications Manager
Outcome Led digital communications strategy across 20+ campaigns for provincial government initiatives in Peshawar, supervising a small team and delivering PR/digital training to 12 government trainees.
Evidence 20+ campaigns, +45% qualified leads, -30% CPL, 1.8x ROI, 12 govt trainees
Bilingual media ops · 2017 – 2021
Problem Managed end-to-end digital operations for Tribal News Network (TNN), a bilingual Pashto/English news outlet, across a four-year tenure.
Role Digital Platforms Manager
Outcome Managed end-to-end digital operations for Tribal News Network (TNN), a bilingual Pashto/English news outlet, across a four-year tenure.
Evidence 5-person web editing team trained, bilingual EN/UR operations
Border-region journalism · 2013 – 2019
Problem Founded and ran Tribal Post, one of very few civilian-run independent journalism platforms covering the Pak-Afghan border and former FATA from inside the region.
Role Founder & Project Lead
Outcome Founded and ran Tribal Post, one of very few civilian-run independent journalism platforms covering the Pak-Afghan border and former FATA from inside the region.
Evidence 5 reporters, 2 sub-editors, 10+ field contributors, 30+ journalists trained, 12 story packages, Internews Small Media Grant 2017
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